Don't hide your social profiles. Make yourself seen!

 

Now that you’re on social networking sites, you might be wondering how to help people find you and get the word out there that you’re “socially connected.” While developing a presence and social following are going to take some work, try some of these easy to implement tips to make it easier for people to find you on social media.

Put links and icons on your website.

It is surprising how many businesses that have social media accounts don’t include links to their profiles on their main business website. This is one of the easiest ways for potential customers to find your social pages. By including icons linked to your social media profiles on your website, it gives website viewers easy access to your social channels. Put them on your homepage and near your contact information so it’s easy for users to find. But don’t just rely on icons…

Create distinct URLs for each social network.

You have a distinct, company specific URL for your business website, why should your social media sites be any different? This makes it easier for users to remember your profile and/or search for you. For example, facebook.com/SayItAintSocial is a lot more branded and easier to remember than facebook.com/890945378725234. Vanity URLs like these make for much nicer looking lines on your business cards and website as well. On that note…

Include your social network info in your print material.

This just makes it easier for potential customers and fans to find you later. Consumers don’t always have access to a handy social media icon and if they don’t, it will be easier for them to just type the URL into their browser. Just another reason to be glad you have a unique URL.

Add social plug-ins to your website.

Another great way for consumers to find you and interact with you is if you include some social plug-ins on your website. If they can see your Twitter feed or your latest Facebook post, they might become interested in some of your content and be more apt to visit your actual page. It doesn’t hurt that this makes it even easier to “Like” or “Follow” you.

Link yourself!

Finally, include links to your other social networking sites on your social profiles. You don’t connect with just Facebook and neither do consumers. Put links to your other social profiles in your About or Contact Information sections of your Facebook profile and make it easy for people to find you in other places. Do the same for your other social networks. And those personalized URLs will look great when they’re all listed there together.

While this won’t do all the work for you or get you the engagement that you’re looking for, these tips are a pretty simple way to get your social network information out there without a lot of effort from you. Hey, you never know, these links may help you to gain more fans, more social interaction, and more customers.