21 Types of Content We All Crave

 

Recently in class my professor shared with me a great infographic about the 21 types of content we all crave. As a consumer, it’s something I had never really thought about, but as I read through the list, I realized it was true. I wanted to share these content types with you and some examples of this content that I found on Facebook. Not all of the content is brand related, but hopefully it will give you some ideas for content for your business.

21 Types of Content We All Crave

1.      Content that reminds us life is short.

2.      Content that reminds us dreams can come true.

3.      Content that gives us faith to believe for bigger things.

4.      Content that reminds us that we matter.

5.      Content that reminds us of the overlooked or forgotten “basics.”

6.      Content that has unexpected twists.

7.      Content that tells us a story.

8.      Content that takes us along a journey.

9.      Content that inspires us to action.

10.  Content that makes us laugh or smile.

11.  Content that makes us cry (tears of joy or sadness).

12.  Content that reveals secrets.

13.  Content that surprises us.

14.  Content that encourages us to never give up.

15.  Content that reminds us that we are one-of-a-kind and encourages us to live that way.

16.  Content that reminds us that there’s more.

17.  Content that confirms our assumptions.

18.  Content that challenges our assumptions.

19.  Content that educates while entertaining us.

20.  Content where David defeats Goliath.

21.  Content that gives us a fresh point of view, even about common things.

There are so many examples of this type of content to choose from. Some content is more in-depth and complex than others. Some content is as simple as a picture. Here are some pictures of examples that I found from some well-known brands.

 

Here Nike surprises us (#13) by sharing a video about childhood obesity and reminds us that life is short (#1) by showing us what you could do with five years of your life.

 

Here ESPN reminds us of Hank Aaron’s historic homerun that made him the “Home Run King” and reminds us that dreams can come true (#2).
 

This story on Facebook about saving a humpback whale reminds us that we matter (#4) and we can make a difference.

 

Here the Academy of Country Music reminds us of the importance of sharing special moments with your loved ones (forgotten basics #5) with this picture of Miranda Lambert and Blake Shelton from the 2013 ACM Awards.

 

 

 

Dove inspires us to let someone we know they are beautiful. (#9)

 

Home Depot makes us laugh with this April Fool’s Day joke about a Home Depot fragrance. (#10)

In this video, Publix reminds us of the importance of something as little as blowing out birthday candles and gives us a fresh perspective on this little act (#21).

 

So next time you’re looking to create great content for your business, think about these 21 types of content that we crave. Remember that your customers are human and you’ll benefit from showing them you know that.  Not every type of content will work for you and your business, but figure out what does and roll with it. It’s sure to please your followers.